Online marketing is to bring the business info in the digital world so that customers can find the business details easily. In this smart phone age, people search for services/products online and if there is any business who is not using Online channel then they lost this opportunity.
For ex: In India, many Hair cut saloons are not registered on Google so if any one searching on Google for Saloons near me then unregistered saloons are not taping this opportunities.
Similarly, manufacturing companies, most of it don’t have their online marketing experts and they own simply a website. Lets say there is huge competition in the market, how will you identify your brand among them. You will require to follow the steps:
How are you going to get customers to find you online?
- Create Social Media pages and promote your website, share info about your products & services. Create profiles and pages of your business and connect with your customers.
- Maintain and update your website on a monthly basis.
- Start SEO (Search Engine Optimization) of you website so that it will help to make your website visible when any customers searching for similar products or services but this is also based on Keywords. You will need to identify some keywords relevant to your business and also need to tag in your website, however this is what comes in SEO. If you offer relevant services and products, search engines will show your business in the search results.
However you will need to be patients for 3-4 months after doing this as SEO process takes some time. - If you want instant results in promotion of your website then you can opt for SEM ie. Search Engine Marketing wherein you can bid on keywords through Google Adwords and buy a space to show your products/services in the search results.
SEM is when businesses pay to advertise to people searching for specific keywords online. - When your customers base is there, you can also get personalized through Social media channels like Fb, Twitter, LinkedIn.
- Being Online, you can offer coupons or discounts on your products and services via emails, messages.
